Please consider updating the cash shop pricing to match current in-game pricing. The conversion rate should follow voucher pricing, i.e.
1000 ecoin = 130-150mil
CASH SHOP PRICE OF ITEM = [AVERAGE AGENT SHOP PRICE (million) / AVERAGE PRICE OF VOUCHER (million)] x 1000 ecoin
Current price of SEH = 20000 ecoin
Updated price of SEH = [1000 mil / 140 mil] x 1000 = 7142.85 ecoin
The cash shop price is 280% higher than current pricing based on vouchers. No one will ever buy this item from the cash shop. The same method can be used on the rest of the items to determine a fair price for the item.
Everyday use items that cannot be obtained in game should be reduced in price as well such that they are cheap to buy, resulting in an increased purchase rate, i.e. generating more profits while increasing the quality of life in game.
Thanks for your consideration in advance,